I'm a Design Director with over 20 years’ experience leading brand, digital, and interactive design for global organisations. I help turn complex ideas into clear, engaging experiences by connecting design, strategy, and technology. I lead multidisciplinary teams delivering brand identities, digital platforms, and interactive campaigns, while aligning design outcomes with business and audience needs.

I enjoy collaborating with teams to create work that is thoughtful, effective, and built to connect with real fans.