The Big Mac is iconic, but it doesn’t hold the same meaning for a younger audience. There’s no built-in emotional connection, and telling them what to love doesn’t work. They need to come to it on their own terms.

Using principles from science, psychology, and mathematics, we created the Big Mac Mind Tests. A set of interactive experiments designed to reveal something simple: people already have a natural pull toward the Big Mac.

Take the tests and see for yourself how the Big Mac influences the way you think.