EA needed a single, unified solution for their mobile user acquisition marketing to streamline workflows and maintain consistent quality.

In response, we assembled a team to deliver a full UA service that handles everything from ideation, design, localisation, and large-scale versioning across titles, including Design Home, Star Wars: Galaxy of Heroes, Madden Mobile, NBA Mobile, SimCity BuildIt, Golf Clash, Plants vs. Zombies, and LOTR: Heroes of Middle Earth.