To build buzz for the global launch of Netflix's sci-fi series Lost in Space, we developed social-first experiences and promotional campaigns. In Malaysia, this took the form of a large-scale Out of Home takeover: a three-week campaign spanning four strategic locations across Kuala Lumpur and the Genting Highlands, with placements on over 49 screens.

A standout execution was the bespoke experience at Genting Highlands' SkySymphony Light and Sound Show, a stunning attraction featuring giant LED screens, an immersive audio system, and over 1,000 programmable kinetic winch balls moving in sync above the crowd. We crafted a custom show aligned with the Lost in Space launch trailer, bringing the series' otherworldly visuals to life in a breathtaking spectacle.

Executions also included trailers, motion posters, and real-time weather and temperature displays incorporating climate-themed show footage.