To drive engagement for Insidious: The Last Key, Sony Pictures partnered with our team to create an immersive YouTube 360 experience that explored Elise Rainier's traumatic childhood. Users navigated her childhood home floor by floor, descended into the basement, and voluntarily opened the glowing red door to enter The Further, turning backstory into an interactive, playable memory.

The campaign was amplified across platforms by pairing with bite-sized social content, deepening character investment, driving sustained engagement, and positioning The Last Key as the most personal chapter in the Insidious saga.