To bring the twisted dynamics of the Getty family to life for All the Money in the World, we created a Facebook Canvas campaign for Sony Pictures built around a wall of family portraits. Each interactive frame told a story from the main cast: Michelle Williams as desperate Gail, Christopher Plummer as cold J. Paul Getty, and Mark Wahlberg as fixer Fletcher Chace. Users tap to reveal backstory and motivation.

The campaign was amplified with teaser clips and shareable quote cards, framing the Getty family as a fractured, money-obsessed dynasty. The portrait wall concept deepened audience investment in the real-life tension, positioning the film as a chilling portrait of wealth without humanity.