Mission Impossible Fallout
To celebrate Tom Cruise's legendary HALO jump in Mission: Impossible – Fallout, we created a Snapchat game for Paramount Pictures themed around the iconic sequence. The game opened with Ethan Hunt leaping from a plane, then switched to a top-down view where players guided him through free fall to catch a fellow agent. Ethan's O₂ reserve steadily depleted; hitting zero meant game over. Players steered through blue rings to replenish oxygen, while a DIVE button allowed faster descent but consumed more O₂. Occasional lightning strikes briefly obscured vision, ramping up tension.
The campaign was boosted with leaderboards and shareable high-score stickers, turning the film's most intense moment into a replayable mobile challenge that drove deep engagement with younger audiences.
Campaign:Client:Paramount Pictures
Agency:Tommy