Sing for Summer

An innovative mobile app vouchering system that turns music into rewards. Users sing enough of the melody from a featured summer song, and once the app recognises the tune, they instantly unlock a voucher for a free iced drink. It blends music recognition, gamification, and brand engagement to create a fun, memorable way for customers to earn rewards while interacting with seasonal campaigns.

Campaign:
Client:

McDonald’s

Agency:

Razorfish

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