McDonald’s wanted the Chicken Legend to win back 16 to 24 year old guys who were drifting to other chicken spots.

The answer was simple. Do something outrageous. We strapped a Chicken Legend to the world’s fastest RC car and launched it over two articulated lorries, creating a record breaking stunt built for sharing.

The film rolled out across social, alongside an interactive site where fans could switch camera angles and cut their own version of the jump.

Legends aren’t born. They’re made.