To drive awareness for the LEGO Sonic vs. Dr. Eggman playset, we created a maze mini-game where players ricochet Sonic off walls using a bullet-time launcher, rescue animals from Eggman's capsule, and defeat him in a boss battle.

The game simulated the set's core features: aiming, rescuing, and destroying, resulting in a 78% completion rate and a 34% lift in product page clicks.